Privacy Policy

Effective date: 8 Febuary 2026

This Privacy Policy explains how information is collected, used, stored, shared, and protected when you subscribe to emails, make contact, submit information, or otherwise interact with the site and related services.

This does not apply to information collected offline, through unrelated third-party websites, or through services we do not control.

The use of the words “we”, “us”, and “our” refers to the site and its operators. “You” and “your” refer to any visitor, subscriber, reader, contributor, or user of the site. By using the site, you agree to the practices described in this Privacy Policy.

The Information We Collect

We collect information based on how you use the site. Sometimes, you provide information directly. Other times, we collect information automatically when you browse the site or interact with its features.

Some of the information we collect may constitute personal data under UK data protection law and, where relevant, other applicable privacy laws. Personal data generally means information that identifies you, relates to you, or can reasonably be linked to you.

Information you provide directly

You may choose to provide information to us when you:

  • Subscribe to a newsletter or mailing list.
  • Contact us by email or through a contact form.
  • Send us a tip, correction, enquiry, or feedback.
  • Comment on an article, if commenting is enabled.
  • Submit information in response to a survey, questionnaire, or reader request.
  • Communicate with us about editorial, privacy, technical, or business matters.

Depending on the situation, this information may include your name, email address, social handle, organisation, message content, and any other details you choose to provide.

You are not required to give us more information than is reasonably necessary. However, if we need certain details to respond to you, deliver a newsletter, or process a request, we may not be able to do so without them.

Information collected automatically

When you visit the site, certain information may be collected automatically through your browser, device, and site activity, such as:

  • Your IP address.
  • Browser type and version.
  • Device type and operating system.
  • General location data based on IP address.
  • Pages visited and time spent on them.
  • Referral source, such as the site or platform that brought you here.
  • Date and time of access.
  • Interactions with pages, links, forms, newsletters, and other site features.

This information helps us understand how readers use the site, how the site performs technically, what content is useful, and where improvements may be needed.

Information from cookies and similar technologies

We may collect information using cookies and similar technologies, including analytics tools, pixels, tags, and other standard website technologies. These help us remember preferences, understand site traffic, measure content performance, improve usability, and, where applicable, support advertising or affiliate tracking.

Information from third parties

In some circumstances, we may receive information from third parties that support the operation of the site. It may include analytics providers, newsletter platforms, hosting providers, spam prevention tools, advertising partners, affiliate platforms, or social media services where you interact with our content.

For example, an email platform may tell us whether someone opened a newsletter or clicked a link. An analytics service may show us which articles readers view most often, and a spam prevention tool may determine whether a comment or form submission appears legitimate.

We may also receive information when you contact us through a third-party platform rather than directly through the website.

How We Use Your Information

We use personal data for legitimate editorial, operational, technical, and business purposes related to running the site responsibly.

It includes using information to:

  • Provide, operate, and maintain the website.
  • Deliver newsletters, alerts, or other communications you have asked to receive.
  • Respond to questions, requests, tips, corrections, and reader feedback.
  • Improve the site’s content, structure, performance, and reliability.
  • Understand what readers find useful and how they interact with our content.
  • Detect, prevent, and respond to spam, abuse, fraud, security incidents, and technical issues.
  • Keep records of communications and editorial corrections.
  • Enforce our Terms of Use and protect our legal rights.
  • Comply with legal and regulatory obligations.
  • Enable and support advertising, sponsorship, affiliate, and analytics functions where they apply.

We may also use information in a broader editorial and business sense to understand which topics readers care about most. For example, this may help us decide whether readers are engaging more with Career, The Brief, Tools, or Startups, and shape future coverage accordingly. That does not mean we profile individuals in an intrusive way. It means we use audience insight to run the publication more intelligently.

Our Legal Basis for Processing Personal Data

As the site operates in line with UK data protection law, including the UK GDPR and the Data Protection Act 2018. Where relevant, we may also take into account other privacy laws that apply to users in other jurisdictions. Depending on the circumstances, we rely on one or more of the following legal bases:

Consent

When you actively sign up to receive newsletters, marketing messages, or similar communications, we rely on your consent. You can withdraw that consent at any time by using the unsubscribe link in the email or by contacting us directly.

Legitimate interests

We may process personal data where it is reasonably necessary for our legitimate interests in operating, improving, securing, and developing the site, provided those interests are not overridden by your rights and freedoms.

It includes interests such as analysing site performance, understanding readership, preventing misuse, improving navigation, and managing editorial workflows.

Legal obligation

We may process personal data where required to comply with the law, including legal requests, regulatory obligations, tax requirements, record-keeping duties, or obligations relating to fraud prevention and enforcement.

In limited cases, we may process information because it is necessary to perform a service you have requested or to take steps at your request before doing so. For example, this may apply if you make a formal business or service-related enquiry.

Newsletters, Emails, and Communications

If you subscribe to the site newsletter or other email updates, we may use your name, email address, subscription preferences, and engagement data to send the content you have requested and to understand how our emails perform.

That may include tracking whether an email was delivered, opened, or clicked, which helps us improve subject lines, formatting, frequency, and the relevance of what we send.

You can unsubscribe from marketing or newsletter emails at any time by following the unsubscribe link included in the message or by contacting us at prefrence@nkenta.com.

Even if you opt out of marketing messages, we may still contact you for non-promotional reasons, such as responding to a direct enquiry, addressing a privacy request, or notifying you of important policy updates if you write to us directly.

Comments, Submissions, and Public Content

If you submit a comment, tip, testimonial, message, or other content for publication or public display, please remember that others may see the information you make public, and search engines may index it.

We encourage you not to include sensitive personal information in public-facing submissions unless it is clearly necessary and you are comfortable sharing it.

When we use moderation tools, we may review submissions to reduce spam, abuse, unlawful material, or content that breaches our Terms of Use. We reserve the right to remove or refuse content for editorial, legal, technical, or policy reasons.

Cookies, Analytics, and Similar Tools

We may use cookies and related technologies to make the site work properly, remember preferences, measure performance, understand user behaviour, and support certain advertising or affiliate features.

We may use analytics tools to understand:

  • Articles readers visit most often
  • How long users spend on pages
  • Which devices and browsers are most common
  • Where readers arrive from
  • How users move through the site
  • Whether pages load properly or produce errors

This information helps us make better editorial and technical decisions. It may also help us understand which types of content are best serving readers.

We use some cookies because they are essential to core functionality, and you cannot reasonably switch them off without affecting how the service works. We use other cookies only when the law allows it and, where required, when you give your consent.

For more details on this, please see our Cookie Policy.

Advertising, Sponsorship, and Affiliate Activity

The site may display advertising, sponsored content, or affiliate links as part of supporting the publication.

If you click an affiliate link and make a purchase, we may receive a commission at no extra cost to you. If advertising or sponsorship arrangements involve third-party technologies such as tracking pixels, reporting tags, or referral tools, those technologies may collect certain information in accordance with the third party’s own policies and applicable law.

We may also use aggregated readership information, page-level performance data, or campaign reporting to understand the effectiveness of our advertising and commercial relationships. We do not sell your personal data in the ordinary sense of handing over reader information as a product.

Where content is sponsored or includes affiliate links, we will make that clear.

When We Share Information

We do not sell personal data as a routine part of our business. We share information only where there is a proper reason to do so.

We may share personal data in the following circumstances:

With service providers

We work with carefully selected third-party providers that help us run the site. These may include providers of website hosting, analytics, email delivery, spam protection, performance monitoring, cloud storage, advertising services, security, or technical support. These providers may process personal data on our behalf solely to supply their services to us.

With business or professional advisers

We may share information with professional advisers such as legal advisers, accountants, insurers, auditors, or consultants where reasonably necessary for governance, compliance, or protection of our business.

For legal, regulatory, or safety reasons

We may disclose information where we believe it is necessary to comply with a legal obligation, respond to lawful requests, enforce our Terms, investigate misuse, protect our rights, or safeguard the security of the site, our users, or others.

In connection with a business change

If the site were ever involved in a merger, acquisition, investment process, restructuring, sale of assets, or similar transaction, information may be shared as part of that process, subject to appropriate confidentiality and legal safeguards.

Third-Party Platforms, Links, and Embedded Content

This site may contain links to third-party websites, apps, services, videos, social feeds, product pages, newsletters, payment processors, or other external features.

Some pages may also include embedded content from other services. When that happens, the third party may collect information directly from your browser or device, particularly if you interact with the embedded content.

We are not responsible for the privacy practices of third-party sites or services. Their privacy notices, terms, and policies apply to the data they collect.

We encourage you to read those policies before providing personal information or using those services. It’s important, especially when another provider handles a purchase, account registration, sign-in, or payment.

Data Retention

We keep personal data only for as long as it is reasonably necessary for the purposes set out in this Policy, including legal, operational, editorial, and security reasons.

Retention periods vary depending on the type of information and why we hold it. For example, we may:

  • Keep your newsletter subscription data while you remain subscribed.
  • Retain contact emails for correspondence, record-keeping, or follow-up purposes.
  • Retain analytics data for a limited period to help us measure site performance.
  • Keep moderation- or security-related records where necessary to prevent abuse or respond to disputes.
  • Retain legal or compliance records as required by law or to protect our legitimate interests.

At the end of the retention period, we will delete, anonymise, or securely store the information in accordance with applicable law and our internal practices.

Security

No method of storing or transmitting data over the internet is completely secure. While we work to protect your information, we cannot guarantee absolute security. You use the site and transmit information to us at your own risk.

However, we will take all necessary measures to protect personal data against unauthorised access, misuse, accidental loss, disclosure, or destruction. These measures may include access controls, secure hosting arrangements, provider vetting, administrative safeguards, and technical protections appropriate to the nature of the data we hold.

Your Rights and Choices

Depending on your location and the law that applies to you, you may have certain rights in relation to your personal data.

For users in the UK and, where relevant, the EEA, these rights may include the right to:

  • Request access to the personal data we hold about you
  • Ask us to correct inaccurate or incomplete information
  • Request deletion of your personal data in certain circumstances
  • Object to certain forms of processing
  • Ask us to restrict how we use your data in some cases
  • Request transfer of your data to you or another provider, where technically feasible
  • Withdraw consent where we rely on consent
  • Complain to a relevant supervisory authority

These rights are not absolute and may be subject to legal exceptions. For example, we may need to retain some information for legal, editorial, security, or record-keeping purposes even after a deletion request.

If you would like to exercise any of your rights, contact us at curiosity@nkenta.com. We may ask you to verify your identity before acting on your request, to protect your information from unauthorised access.

Children’s Data

The site is not intended for children and does not knowingly collect children’s personal data in violation of applicable law.

If we learn that we collected a child’s personal data when we should not have, we will take appropriate steps to delete it or otherwise handle it in accordance with applicable legal requirements.

If you believe a child has provided us with personal data in an improper manner, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, service providers, site functionality, editorial operations, or the way the site collects and uses information.

When we make new changes, we will update the date at the top of this page and, where appropriate, provide additional notice on the site or by email to subscribed users.

As the site grows, we may add new categories or features where needed. If those changes affect how we collect, use, or manage personal data, we will update this Privacy Policy accordingly. If changes to our content model also affect related pages, such as our Terms of Use, Cookie Policy, or other policy documents, we will revise those pages as well and may notify subscribed users where appropriate.

Additional Note for UK and EEA Readers

Under applicable data protection law, we are the controller of the personal data collected through the site to the extent that we determine the purposes and means of processing that data.

Personal data is processed on lawful bases set out in this Policy, including consent, legitimate interests, legal obligation, and, where applicable, contractual necessity.

If you are based in the UK, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe that your personal data has been handled unlawfully or unfairly. If you are based in the EEA, you may contact the supervisory authority in your country of residence, place of work, or place of the alleged infringement.

However, the opportunity to address the concern first would be appreciated, and direct contact is encouraged before escalating the matter.